Cofounder & CEO of ivee - the UK government's primary AI upskilling events partner, backed by Techstars, Steven Bartlett, and partners from Balderton and Dawn Capital. Researcher, keynote speaker, and creator shaping the future of AI literacy for founders, operators, and policymakers across Europe.
UK Women in Tech Task Force member · Dragons' Den 2025 · 35k+ on LinkedIn · featured in Forbes, BBC, and The Times.
07 · In the Press
Recognised for building ivee into the UK government's primary AI upskilling partner, and for shaping the public conversation on AI literacy. Featured on the cover of Forbes' Special Issue.
Now playing - Instagram
In the conversation - LinkedIn
01 - The Trajectory
Cofounder and CEO of ivee - an AI upskilling and consultancy platform she launched in 2024 with her sister Lydia. Backed by Techstars, Steven Bartlett, and partners from Balderton and Dawn Capital.
A Fellow at the University of Cambridge specialising in skills prediction in the labour market, and a former international athlete with two World Cup medals - she brings the same discipline to the AI ecosystem.
02 - The Signal
04 - Spotlight · Case study
The European AI conversation was fragmented - investors, operators, and researchers all mapping the landscape in private decks. There was no shared artefact the ecosystem could point to.
A single, opinionated cartography of the European AI landscape, designed as a reference object - not a thread. Categorised by layer, sourced from operator interviews, and shipped as a high-resolution download alongside the LinkedIn post.
Screenshotted, cited, and reshared across the operator class - from seed founders to tier-one VCs. The single post that put ivee on every founder's feed and became the de facto reference for the 2025 European AI stack.
06 - Public sector
From task forces to keynote programming, Amelia works alongside the UK government to shape how the country trains, regulates, and deploys AI - and makes sure the operators building it are in the conversation.
Active member shaping national policy on inclusion, AI literacy, and the pipeline of women into technical leadership.
ivee is the UK government's primary delivery partner for AI upskilling events - translating policy ambition into operator-ready programming.
Trusted convening power across Whitehall, with a close working relationship with the Minister of AI and senior officials driving the UK's AI agenda.
07 - As seen on BBC One
How it unfolded
A last-minute slot opens. The team has two hours to get from London to the Den.
No rehearsal. No script polish. Just the pitch we live every day.
We pitch ivee - the platform getting women back into work through AI.
Every Dragon who invests makes an offer. Den history.
We close with Deborah Meaden and Steven Bartlett on board.
"I'm in."
06 · AI × Human Wellness
As a former competitive athlete and ultra runner, Amelia is obsessed with the intersection of AI and wellbeing. Her events bring together London's founder community IRL - moving, sweating, recovering, and connecting - while brands tap into her audience to reach high-intent, health-conscious operators.
Partnered with Russ Cook (Hardest Geezer) to launch the AI Run Club: a sold-out event combining ultra-endurance storytelling with founder-grade AI workshops. Amelia leveraged her 35k+ LinkedIn following to drive sign-ups, amplify the brand narrative, and convert attention into a fully-booked IRL experience.
View on LinkedInAmelia brought a hand-picked room of VCs and founders into Unbound's new health-concept space for an intimate fireside on the future of preventative health, longevity, and AI-assisted wellbeing. The format - small, curated, signal-rich - is the model behind every Amelia-hosted brand activation.
A weekly sauna ritual at Lowlu in East London, bringing hundreds of founders together to network without the conference noise. Sponsored by emerging drinks brands like Noosh and Nashi Pear Juice, who tap into Amelia's audience to launch into the London founder ecosystem.
The series has become a signature IRL moment - high-trust, high-recovery, and a magnet for the people building the future of AI in the UK.
05 - Selected Partnerships
Five-part LinkedIn series positioning AI-augmented design for the modern operator.
Monthly thought leadership positioning Granola as the default note-taker for AI-first teams.
Founder wellness positioning for the Shoreditch venue - blending lifestyle photography with operator narrative.
06 - On Stage
07 - Start a Conversation